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Capturing colour trends at MakeUp in Paris

Dominique Cuvillier

Dominique Cuvillier

On the occasion of the third edition of the MakeUp in Paris trade show, the Comité Français de la Couleur will partner with the Carlin International group as part of a conference themed “The Beauty Color Trends” to be held on June 21st at 5:00 pm at the Carrousel du Louvre, with Dominique Cuvillier, captologue, author and General Secretary of the Comité Français de la Couleur, Elodie Nigay and Catherine Rouget, Beauty Marketing Department Carlin International.

Fashion, beauty and design have joined forces to add colour to products and collections punctuated by increasingly shortened seasons. Inspiration is common, plays the role of interconnected vessels and draws into stimulating and transversal pallets. The aim being to awaken the consumers eye and provide them with consistent, fun, complete consumer worlds.

Capturing trends that will make the buzz of the season is a must for creative minds and marketers, for brands and distributors who must maintain a continuous watch. A sense of anticipation that feeds on observations and analysis of the present and is experienced daily to better invent the future.

The Comité Français de la Couleur, an institution of anticipation of colour and Carlin International, a prospective creative firm, offer to provide companies the best way to start a watch and explore future trends.

The conference will be followed by the signing of Dominique Cuvillier’s latest book published by the Éditions Dunod, Capter les tendances, Observer le présent, Anticiper l’avenir (Capturing trends, observe the present, anticipate the future).

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