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Capsum strengthens its expansion with a new partnership

Capsum finalizes its growth strategy in Europe by signing a new partnership with Sudcosmetics thus confirming its innovation commitment.

After concluding two months ago, a first partnership with Genealogy on the US market and jointly launching their first collection RevOlution™, the French start-up specialized in product design has now partnered with Sudcosmetics. This SME based in the south of France, which was taken over by Laurent Dodet last June, is known for its services offer in formulation, regulations, manufacturing and packaging of conventional and natural cosmetics.

Laurent Dodet

Laurent Dodet

When I took over the company in June 2011, one of my goals was to make of Sudcosmetics a subcontractor, a source of proposals surfing on innovation. Our partnership with Capsum will give us this opportunity. We will use their innovations in product design to develop specific applications,” says Laurent Dodet.

For its part, as emphasised Sébastien Bardon its CEO, Capsum can fully focus on their expertise. “Sudcosmetics has an industrial expertise which is very complementary to ours. They know perfectly how to industrialize and condition emulsions, serums, specific products associated to objects (including cosmetic pearls) that we create”. Indeed, Sudcosmetics operates with both a manufacturing capacity of 2,500 tons per year and a packaging capacity of 30 million pieces per year. A team of 40 people including 3 exclusively dedicated to research and development makes up their work force.

But the partnership does not stop there and by listening to the two leaders one understands very well that a willingness to co-create is present on both sides. “We are located close to one another, both companies having their offices in the Marseille area, we are young, we cultivate a dynamics which is specific to start-ups, teamwork and co-creation are thinks we take for granted” add Bardon and Dodet . This also enables to save money in terms of development and commercial presence, an interesting fact regardless of times.

Interview by Régine Frick

© 2012 - Premium Beauty News - www.premiumbeautynews.com
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