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Industry buzz

Bvlgari opts for Aptar’s “Precious” for “Le Gemme”

Bvlgari has chosen “Precious” from Aptar Beauty + Home for the launch of their new ultra Premium perfume line “Le Gemme”, a collection of six fragrances for women, each evoking a different itinerary on the Gem Route and launched late September 2014.

We were keen to use the Precious pump because its slow diffusion and gentle use symbolize all the premium and sensual codes we wanted to bring to every element of this product," explains Olivier Gaugey - Senior Director Perfumes, Bvlgari.

© 2014 - Premium Beauty News -
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