Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Building on the success of its makeup line, Wojooh will launch a Bath & Body line

Wow by Wojooh, the make-up brand of the leading Middle Eastern beauty retailer (100 Wojooh stores across 12 countries and on its e-store) has celebrated its 3 years’ anniversary.

The makeup line was developed with the purpose of meeting the demand of an increasingly sophisticated and savvy beauty consumer, filling a gap for a Middle Eastern makeup brand with regionally adapted product attributes and shades.

The products are made to the highest quality standards, in the best European manufacturing facilities and with formulas made to withstand the Middle Eastern weather. The line now consists of over 200 products and shades ranging from heatproof high coverage foundation to extreme wear matte lip lacquer and breathable nail polishes.

Distributed exclusively in the stores of the Wojooh network (Chalhoub Group), the mid-range brand quickly topped the sales charts becoming the fastest selling makeup brand of the network.

Surpassing established international brands, its success clearly demonstrates how consumer centric approach and ultra-targeting are the key to winning consumers trust and loyalty,” said Wojooh in a release. “The brand is now ready to conquer new customers and expand in new channels and markets,” added Patrick Chalhoub, Co-Ceo of Chalhoub Group.

This expansion will begin this year with the launch of the Bath & Body line with a total of 36 references in three ranges: Cooling, Moisturizing and Shimmering.

V.G.

Portfolio

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close