Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Building on the success of its makeup line, Wojooh will launch a Bath & Body line

Wow by Wojooh, the make-up brand of the leading Middle Eastern beauty retailer (100 Wojooh stores across 12 countries and on its e-store) has celebrated its 3 years’ anniversary.

The makeup line was developed with the purpose of meeting the demand of an increasingly sophisticated and savvy beauty consumer, filling a gap for a Middle Eastern makeup brand with regionally adapted product attributes and shades.

The products are made to the highest quality standards, in the best European manufacturing facilities and with formulas made to withstand the Middle Eastern weather. The line now consists of over 200 products and shades ranging from heatproof high coverage foundation to extreme wear matte lip lacquer and breathable nail polishes.

Distributed exclusively in the stores of the Wojooh network (Chalhoub Group), the mid-range brand quickly topped the sales charts becoming the fastest selling makeup brand of the network.

Surpassing established international brands, its success clearly demonstrates how consumer centric approach and ultra-targeting are the key to winning consumers trust and loyalty,” said Wojooh in a release. “The brand is now ready to conquer new customers and expand in new channels and markets,” added Patrick Chalhoub, Co-Ceo of Chalhoub Group.

This expansion will begin this year with the launch of the Bath & Body line with a total of 36 references in three ranges: Cooling, Moisturizing and Shimmering.

V.G.

Portfolio

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close