Adrian Hook has joined the Brivaplast Group as Vice President Sales USA.

According to the Italian supplier of mascaras, lip-gloss, eyeliners and lipsticks this appointment will help to better serve the company’s increasing U.S. customer base.

Graduated Business Studies, 52 years old, based in Los Angeles but travelling extensively within all U.S. territory, Adrian has an extensive experience in the cosmetic industry including previously positions at Geka, HCP and Cosmopak USA. His focus will be to develop the Brivaplast strategy for the American market.