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Industry buzz

Brivaplast appoints new Marketing Director

Brivaplast, has appointed Mrs Cinzia Bessi as its Marketing Director. Mrs. Bessi has a long and rich experience in sales and marketing, and has worked for Toshiba and Oregon Scientific, with top management role such as General Manager and European B2B Director.

Cinzia Bessi, Marketing Director, Brivaplast

Cinzia Bessi, Marketing Director, Brivaplast

Brivaplast is an Italian company specializing in mascara, gloss and lipstick packaging. The company offers a wide range of packaging for mascara and gloss, together with state of the art brushes.

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MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

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Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

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