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Packaging & design

Brivaplast: A twofold increase and a series of new products

With a staff of 200 divided between Italy and China, Brivaplast is also one of those extremely dynamic family businesses that know very well how to use the advantages offered by flexibility, speed, innovation and service, for which Italian SMEs are often credited. Specialized mainly in the production of mascaras but also of lipstick tubes, eyeliners and lip-glosses, Brivaplast has seen its sales dramatically rise, with a twofold increase in 5 years time. And 2015, appears also very promising with a new exciting sales record. Recipes...

Cinzia Bessi, Marketing Director, Brivaplast

Cinzia Bessi, Marketing Director, Brivaplast

You can be a SME specialized in packaging for colour cosmetics and still be able to compete on equal terms with the biggest market players. Brivaplast is a proof of this! There too, a key word, innovation and industrial responsiveness to adjust to changes in demand. The firm did not hesitate to open a production unit in China in 2006 at WuJiang (Shanghai).

The continuous growth is given anyway by various factors: strong investments on innovation - for packs and applicators, on new machines - the industrial process is fully controlled by us - and on people,” says Cinzia Bessi, the Marketing Director. “We have big ideas for the future and a high growth target, in addition we are working with a lot of passion that is in our Italian DNA!

To note that Brivaplast has just launched its patented plastic brush “Archy”.

New products...

In terms of novelties, some of which will be presented at MakeUp in Paris, to note:

  • A new gloss with a “glass effect”, with very thick walls and bottom.
  • A new gloss format that looks like a lipstick.

Along with new and innovative applicators and mascaras, to be launched soon.

...And new faces

With the recent appointment of Adrian Hook - Vice President Sales USA, Brivaplast is directly present in the entire United States, in order to work closely with US customers and give all her support.

For the Italian market, Mrs. Nicoletta Lunghi was recently appointed Sales Manager Italy.

Jean-Yves Bourgeois

Portfolio

  • Nicoletta Lunghi, Sales Manager Italy, Brivaplast
  • Adrian Hook - Vice President Sales USA, Brivaplast
  • The “Archy” brush, a plastic mascara brush recently launched by (...)
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