The British supermodel on Thursday launched the website selling her own beauty and wellness products called Cosmoss, that she unveiled a few days before on social media.

Kate Moss thus becomes the latest star to venture into branded e-commerce, following celebrities such as US actress Gwyneth Paltrow who has forged a second career marketing wellness products on her Goop website.

From hard-partying lifestyle to the benefits of nature

With her sculpted cheek bones, grungy style and famous boyfriends including US actor Johnny Depp and British musicians Pete Doherty or Jamie Hince, Moss epitomised the 1990s-era fashion scene and its hard-partying lifestyle. But in an interview on BBC radio’s "Desert Island Discs" in July, Moss said that she now prefers trips to the garden centre and meditation to clubbing, and is "not into being out of control anymore".

According to Vogue magazine, the development of the new brand took two and a half years.

CBD, skin creams, scented oils and teas

So far the website sells a small range of vegan-friendly products including tins of herbal teabags for £20 ($23), facial oil containing CBD (£105) — an active ingredient in cannabis — and perfume with essential oils (£120). Moss recommends using the products in combination in "rituals" that "balance body and soul with the natural environment and the circadian cycles".

Cosmoss is not Moss’s first venture into personal branding. She designed a line of clothing for teen fashion chain Topshop - which closed its physical stores during the pandemic - and gave her name to lipsticks by Rimmel.

In 2016 she launched a talent agency, Kate Moss Agency (KMA), signing her own daughter, Lila Moss, as well as other offspring of stars such as Ella Richards (granddaughter of Keith) and artists such as Rita Ora.