Do you love nothing more than a good cheese and bacon bagel in the morning? How about a cheese and bacon scented... haircare range? Bagel restaurant Einstein Bros. Bagels is hoping that its customers will love its limited-edition "Cheesy Wakin’ Bacon" sandwich so much, that they will want to incorporate it into their beauty routines. Which is why the group has launched a "Cheesy Shampoo" and "Wakin’ Bacon Conditioner" series.

Einstein Bros. Bagels releases Cheesy Shampoo and Wakin' Bacon Conditioner -...

Einstein Bros. Bagels releases Cheesy Shampoo and Wakin’ Bacon Conditioner - Photo: © PRNewsfoto / Einstein Noah Restaurant Group

"This is the ultimate breakfast apéritif — now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long," said Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation, in a statement.

The bagel group - which claims to be the largest bagel retail company in the US - is not the first fast food chain to take on the beauty industry by way of a scented gimmick. Over the past few years, fried chicken outlet KFC has come up with "Finger Lickin’ Good" flavoured nail polishes and a chicken-scented SPF 30 sunscreen for its fans, while 2015 saw the global restaurant Burger King take on the perfume market in Japan with the launch of a "Flame-Grilled Fragrance" designed to imitate the meaty aroma of its signature Whopper Burger.

Beauty fans seeking to replace mint or citrus-scented shampoo with something a little more mouthwatering can purchase the "Cheesy Shampoo" and "Wakin’ Bacon Conditioner" for US$9.99 at www.EinsteinBros.com/SmellEdible