Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Breakfast beauty: Cheese and bacon scented haircare launches in the US

Do you love nothing more than a good cheese and bacon bagel in the morning? How about a cheese and bacon scented... haircare range? Bagel restaurant Einstein Bros. Bagels is hoping that its customers will love its limited-edition “Cheesy Wakin’ Bacon” sandwich so much, that they will want to incorporate it into their beauty routines. Which is why the group has launched a “Cheesy Shampoo” and “Wakin’ Bacon Conditioner” series.

Einstein Bros. Bagels releases Cheesy Shampoo and Wakin’ Bacon Conditioner - Photo: © PRNewsfoto / Einstein Noah Restaurant Group

Einstein Bros. Bagels releases Cheesy Shampoo and Wakin’ Bacon Conditioner - Photo: © PRNewsfoto / Einstein Noah Restaurant Group

This is the ultimate breakfast apéritif — now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long,” said Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation, in a statement.

The bagel group - which claims to be the largest bagel retail company in the US - is not the first fast food chain to take on the beauty industry by way of a scented gimmick. Over the past few years, fried chicken outlet KFC has come up with “Finger Lickin’ Good” flavoured nail polishes and a chicken-scented SPF 30 sunscreen for its fans, while 2015 saw the global restaurant Burger King take on the perfume market in Japan with the launch of a “Flame-Grilled Fragrance” designed to imitate the meaty aroma of its signature Whopper Burger.

Beauty fans seeking to replace mint or citrus-scented shampoo with something a little more mouthwatering can purchase the “Cheesy Shampoo” and “Wakin’ Bacon Conditioner” for US$9.99 at


© 2018 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies