According to data released by the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics (ABIHPEC), the 17.2% increase in exports in the first four months of the year and 25.5% in April 2023 took the sector to the historic mark.

The trade balance surplus of the Brazilian Toiletries, Perfumery and Cosmetics industry increased by 30.9% in the first four months of 2023, compared to the same period of 2022, reaching the mark of USD 29.2 million.

From January to April 2023, the sector accumulated USD 289.3 million in exports (+17.2%). This performance took the sector to the highest surplus mark in the last 10 years during the same four-month period. As far as imports are concerned, the total of the period amounts to USD 260.0 million, in an increase of 15.8% compared to the January-April period of the previous year.

For João Carlos Basilio, CEO of ABIHPEC, the performance of the personal care sector in the first four months of this year, especially in April, allows for optimism and favourable projections with a surplus balance for the closing of the year. “Even with the current obstacles to exports to Argentina, the increase in prices of final goods and international logistical costs, our sector has achieved expressive export values in 2023,” comments Basilio.

The categories that had the biggest growth in their exports in the month of April were: hair products (18.4%), soaps (29.8%) and skin creams / protectors / tanning products (72%).