Companies supported by the Beautycare Brazil sectoral project hit USD 5.5 million in sales during Cosmoprof Worldwide Bologna, with an expected USD 42 million for the coming twelve months.
The initiative organized by the Project for Internationalization of the Brazilian industry of cosmetics, toiletry, and perfumery, was attended by 52 companies, a record number of participants at this show.
Participating brands included: Agilise Cosméticos; American Nine; Above; Amend Cosméticos; Brazilian Secrets Hair; Sarah K; Brazil Cosmetics; Brazil Matrix; Korban Professional; Dompel; Phyto Ativo Cosméticos; De Sírius Cosméticos; Deby Hair; Embelleze; Felps Professional; Facinnius Cosméticos; Evan Care/FDS Beauty; Fit Cosmetics; Floractive; Garden Hair; Lusty Professional; Pasteur Cosmiatria; Sweeteez Professional; MQ Professional; Lana Brasiles; Beox Professional; Nuance Professional; LSV Beauty; Prohall Cosmetic; Oceanhair Professional; Macpaul Professional; Secrets Professional; Dermachem Laboratory ; Mundial Impala; Souvie Cosméticos; Griffus Cosméticos; Prolab Cosmetics; Prime Pro Extreme; Private Cosméticos; Sweet Professional; Yamá Cosméticos; Le Charmes Cosméticos; Nutraliss ; Rishon; Vinilady; Vitta Essence; Tyrrel Professional; Truss Professional; VidalLife; Maxiline; Honma Group Comex; and Brazil Channel.
The participants presented their launches and new products to visitors from all over the world. During the four days of the event, 2,133 business meetings were held, generating a total USD 5.5 million in international sales, with USD 42 million more expected for the coming 12 months.
In addition to the participation in the show, the agenda also included an event to present the activities and results of the Beautycare Brazil project to the Italian press, in addition to a meeting with the Ambassador of Brazil in Rome, Hélio Ramos.
“Yet another year we attended Cosmoprof Worldwide, now with a record number of participants from companies participating in our sectoral project. We are proud of the results obtained and of having been able to reinforce the prestige of the Brazilian product and of our companies at the international level,” said Gueisa Silvério, International Business Manager of ABIHPEC, said.