Brazilian maker of beauty products, Natura Cosméticoshas appointed Joao Paulo Brotto Gonçalves Ferreira as chief executive officer.

Nature recently opened its own shops in Brazilian shopping malls

Nature recently opened its own shops in Brazilian shopping malls

Mr Brotto Gonçalves Ferreira succeeds Roberto Oliveira de Lima who resigned. "During his tenure as CEO of the Company, Roberto formed a solid Executive Committee and delivered important projects that included the digitalization of the business, the entrance into new channels and the repositioning of the Natura brand," said the company’s Board of Directors in a release.

A natural shop in Sao Paulo, Brazil

A natural shop in Sao Paulo, Brazil

Joao Paulo Brotto Gonçalves Ferreira joined the Company seven years ago and is currently the Commercial Vice President having been responsible for several functions including Supply Chain, Manufacturing, International Operations and Sustainability.