Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Brazil’s Grupo Boticário strengthens online business with the acquisition of Beleza na Web

With the purchase of the multibrand ecommerce site Beleza na Web, Grupo Boticário wants to strengthen its online presence and to increase sales in e-commerce, in a context of intensified competition in the beauty business.

The online store was created in 2008 by businessman Alexandre Serodio and was famous for combining the sale of cosmetics with production of content featuring famous beauty professionals. Beleza na Web offers more than 17,000 items in its store and is one of the leading pure players of the online beauty retail in Brazil. In 2018, its gross revenue hit around 280 million reais (USD 70.43 million).

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

With Beleza na Web we seek to strengthen our position in the multibrand market and our multichannel approach, integrating one of the main multibrand platforms in Brazil into the group,Grupo Boticário’s vice-president of New Channels, Isabella Wanderley, said in a statement.

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

The amount of the transaction was not disclosed. However, Brazil’s antitrust authority, CADE (Conselho Administrativo de Defesa Econômica) will evaluate the operation.

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Luxe Pack Monaco 2016 - Show Report
30.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close