Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Brazil’s Grupo Boticário strengthens online business with the acquisition of Beleza na Web

With the purchase of the multibrand ecommerce site Beleza na Web, Grupo Boticário wants to strengthen its online presence and to increase sales in e-commerce, in a context of intensified competition in the beauty business.

The online store was created in 2008 by businessman Alexandre Serodio and was famous for combining the sale of cosmetics with production of content featuring famous beauty professionals. Beleza na Web offers more than 17,000 items in its store and is one of the leading pure players of the online beauty retail in Brazil. In 2018, its gross revenue hit around 280 million reais (USD 70.43 million).

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

With Beleza na Web we seek to strengthen our position in the multibrand market and our multichannel approach, integrating one of the main multibrand platforms in Brazil into the group,Grupo Boticário’s vice-president of New Channels, Isabella Wanderley, said in a statement.

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

The amount of the transaction was not disclosed. However, Brazil’s antitrust authority, CADE (Conselho Administrativo de Defesa Econômica) will evaluate the operation.

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close