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Bouncy foundation and bamboo packaging: MakeUp in New York showcases the latest beauty innovations

The 2016 edition of MakeUp in New York, the trade show dedicated to the make-up industry, was the opportunity for suppliers to showcase some of the hottest beauty creations bubbling up in the beauty industry right now. At the centre of the event was an “Innovation Tree,” which unveiled several innovations: from packaging to turn-key formulas, through accessories.

Here are is short selection, complementing the items we already presented last week (here):

Bouncy Foundation

Italcosmetici has come up with a new foundation concept designed to enhance the skin’s fingertips, cooling the skin as it goes and delivering a velvety looking finish.

Lip Topping

S&J International’s new ’Lip Topping’ device allows users to craft four different looks from one product, from a glossy top coat, to a mattifying top coat. A ’liquid luminizer’ top coat offers a metallic shine, while a cream-to-powder formula offers a straightforward lip color with the intensity of a stain.

Lip Topping by S&J International

Lip Topping by S&J International

Perfume Touch Up

With Perfume Touch Up, Alkos Group could have found a good solution to carry a perfume in purse: put it into an easily portable pencil. The super-light texture is invisible and has been designed to “melt onto the skin” for a discreet daytime or nighttime refresher.

Perfume Touch Up by Alkos Group

Perfume Touch Up by Alkos Group

Lock Your Lips

Is there anything more infuriating than a great lipstick that sticks to everything apart from your lips? Mascara Plus’s new Lock Your Lips product could be the key to solving the problem. The lacquer, which resembles a nail polish in its packaging, contains a mixture of soluble colorants and film forming polymers that dry quickly, leaving a bright and intense colour on the lips that promises not to smudge.

Bamboo Cosmetic Containers

Bamboo makeup packaging could be the next big trend in an increasingly environmentally conscious beauty industry. Cosmei has come up with a compact and colourful way to use the 100% recyclable material to house everything from blusher to eyeshadows, by mixing it with corn starch. Watch this space.

PBN with AFP/Relaxnews


  • Bouncy Foundation by Ital Cosmetici
  • Lock Your Lips by Mascara Plus
  • Bamboo Cosmetic Containers by Cosmei
© 2016 - Premium Beauty News -
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