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Bottega Veneta captures Italian cultural heritage in new fragrance collection

The Italian luxury goods label has unveiled a new “Parco Palladiano” fragrance collection, drawing on the cultural heritage of the Veneto region, where the brand was founded in 1966. The six luxury unisex scents in the collection will be sold exclusively in Bottega Veneta boutiques (EUR265 a 100ml bottle - approx. USD296). The collection draws inspiration from the Palladian villas and their gardens, built from the 16th century onwards based on designs by the architect Andrea Palladio.

Palladio is a source of endless inspiration for me in many ways,” says Tomas Maier, who conceived and oversaw the collection. “My father was an architect who studied the work of Palladio, so his teachings have always been part of my life even before I started as creative director at Bottega Veneta. Palladio was an artisan as well as an architect who sought balance and harmony in everything. The Palladian gardens that inspire this ’Parco Palladiano’ collection represent a perfection on earth and an agricultural utopia.

The “Parco Palladiano” fragrance collection features six scents, inspired by the Palladian gardens of the Veneto region of Italy. © Bottega Veneta

The “Parco Palladiano” fragrance collection features six scents, inspired by the Palladian gardens of the Veneto region of Italy. © Bottega Veneta

The brand spent over two years developing these six new scents - all identified by a Roman numeral, from I to VI - focusing on artisanal craftsmanship and quality ingredients. All of the fragrances are described an “olfactory trompe-l’oeil,” capturing various moments and experiences in a Palladian garden. Tomas Maier called on three perfumers to concoct the scents: Michel Almairac and Daniela Andrier, who have already worked with Bottega Veneta, and Alexis Dadier, who joined the brand for the first time.

Each of the six fragrances focuses on a different ingredient or aroma. “Parco Palladiano I” focuses on magnolia, “Parco Palladiano II” draws on cypress leaves, “Parco Palladiano III” captures a sun-ripened pear, “Parco Palladiano IV” is based on azalea flowers, “Parco Palladiano V” draws on aromatic herbs, such as laurel, rosemary and sage, and “Parco Palladiano VI” is based on rose.

AFP/Relaxnews

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