The Korean niche fragrance house BornToStandOut is expanding its portfolio with Dirty Rice, a new creation by master perfumer Olivier Cresp (dsm-firmenich). The fragrance is available in 15ml, 50ml, and 100ml formats, priced at EUR 80, EUR 190, and EUR 270, respectively.
With this launch, the brand further strengthens its positioning in the niche fragrance market, emphasizing an expressive and emotionally driven olfactory signature rooted in intimacy and contemporary sensuality.
Basmati rice, peony, and milk notes
Dirty Rice opens with a duo of bergamot and almond, lending immediate brightness to the composition. The heart highlights a basmati rice accord — the fragrance’s olfactory signature — accompanied by peony and milk notes. The base combines sandalwood, vetiver, cedarwood, musk, and Cetalox, creating a woody and musky trail.
According to the brand, this olfactory structure was designed to evoke a "raw yet refined" sensuality, where the milky and powdery notes of rice meet deeper woody facets.
An aesthetic of intimacy
BornToStandOut describes Dirty Rice as an "ode to intimacy," inspired by the warmth of skin, mingled breath, and the closeness of bodies. The warm, slightly starchy rice accord forms the core of the olfactory narrative, while musk and Cetalox enhance the enveloping and addictive quality of the scent’s trail.
This narrative approach aligns with the brand’s strategy of differentiating itself through highly evocative and emotional creations that break away from traditional perfume conventions.
Enhanced international credibility
Collaborating with Olivier Cresp, one of contemporary perfumery’s most influential figures, brings additional creative prestige to BornToStandOut, a brand that is steadily expanding its presence in international niche fragrance markets. The company has also recently entered the Brazilian market through a distribution partnership with Excellence Comercial.
The chice of a rice accord — still relatively uncommon in Western perfumery — enables the brand to express an olfactory identity that reflects its Korean heritage while appealing to a global consumer base increasingly drawn to distinctive and unconventional scent signatures.
With Dirty Rice, BornToStandOut reaffirms its ambition to develop fragrances with a strong personality, combining identifiable ingredients, assertive storytelling, and an immersive sensory experience.
