Boom! By Cindy Joseph, a beauty brand specializing in products for mature skin, has rebranded as Boom! Beauty. Barbara Roll has been named Chief Executive Officer of the brand, as well as of oVertone, known for its dye free and harm free rich range of semi-permanent color-depositing conditioners.

"As we embark on this exhilarating new chapter with BOOM! Beauty, our dedication to celebrating, nurturing, and streamlining beauty for every life stage is unwavering. Our rebranding deepens our resolve to meet the dynamic needs of mature skin," said Barbara Roll, CEO of BOOM! Beauty.

Roll previously held the position of Chief Growth Officer at Boom! Beauty and oVertone. With over a decade of industry-leading experience and a proven track record of driving growth and implementing strategic initiatives, Roll has been instrumental in the success and expansion of both brands. As Chief Growth Officer, Roll played a pivotal role in developing and executing strategic plans that propelled both brands to new heights in the beauty industry. Her dedication to innovation, customer engagement, and brand development has been a driving force behind both companies’ continued successes.

"We are thrilled to announce Barbara Roll as the CEO of Boom! Beauty and oVertone," said Pepijn Gooiker, President & COO at Boom! Beauty. "Barbara’s leadership and strategic vision have been instrumental in the success of both brands, and we are confident that under her guidance, Boom! Beauty and oVertone will continue to thrive and set new benchmarks in the beauty industry."

As the newly appointed CEO, Roll’s mission will be to continue to lead Boom! Beauty and oVertone into a new era of growth and innovation. Her vision for the future includes expanding product lines, enhancing customer experiences, and further solidifying Boom! Beauty and oVertone as leaders in the beauty industry.

Roll expressed her excitement about her new role, stating, "I am honored and excited to lead Boom! Beauty and oVertone as CEO. These brands have a rich history of innovation and a strong connection with our customers. I look forward to building on our success and taking Boom! Beauty and oVertone to new heights."