The organizer of the Cosmoprof-branded trade shows has finalized the acquisition of a 70% stake in Beauty to Business, an event held in Bergamo, Italy, that serves as a platform for the Italian and international cosmetics supply chain and manufacturing ecosystem.

The transaction is part of the Bologna Fiere’s growth strategy. Through this transaction, the group aims to strengthen Beauty to Business attractivity for the industry and to open up new opportunities for companies, brands, and supply chain operators.

Following the transaction, the Beauty to Business team will continue to oversee the management and development of the event, ensuring continuity in both its vision and long-standing relationships.

Located at the heart of Italy’s "cosmetic valley", the event bring together representatives from the entire beauty supply chain, from raw materials and ingredients to contract manufacturing and full-service solutions, primary and secondary packaging, and automation technologies.

The 2025 edition of Beauty to Business welcomed more than 80 exhibiting companies and over 2,600 industry professionals. The format combines an exhibition area, conferences, and targeted B2B meetings, with the aim to foster strategic connections among buyers and companies across the entire supply chain—from raw materials and ingredients to contract manufacturing and full-service solutions, primary and secondary packaging, automation technologies, and finished brands.

The next edition of Beauty to Business will take place on October 21–22, 2026, at the Bergamo Exhibition Centre.