Bogart Group is about to further extend its April fragrance chain by opening two new elite boutiques in the United Arab Emirates.

The new stores will open in spring 2021 in two Dubai shopping centres, including the prestigious Dubai Mall. Opened in 2008, the Dubai Mall is the largest shopping mall in the world and one of the world’s most-visited tourist destination, attracting around 75 million visitors each year before the Covid-19 pandemic.

The new location adds a sixth country to Bogart’s international April boutique chain, hitherto focused on Europe.

We’ve taken a bold step with this new operation. Bogart will draw on its knowledge of the region and 15 years of retail experience in order to expand the April chain and establish itself as a new French supplier of beauty care products to the United Arab Emirates and Gulf region,” commented Bogart Group Chairman and CEO David Konckier.

Actually, the Bogart Group generates a large proportion of its fragrance brand turnover (Carven, Ted Lapidus, Jacques Bogart) in the Middle East. Bogart already has a regional distribution subsidiary covering its fragrance brands and cosmetics business in the UAE and the new boutiques are intended to be an additional outlet for its own-brand boutiques division.

Since the acquisition of the April perfume network 15 years ago, Groupe Bogart has consolidated its retail business through successive acquisitions, in Germany (HC, Gottman), Belgium and Luxembourg (Planet Parfums, Di, Milady Parfumerie), as well as in France.