US lip care specialist, Blistex, is launching an anti-ageing lipstick formulated with state-of-the-art ingredients at a suggested retail price under three dollars.

Because wrinkles and fine lines on lips add years to a face, Blistex, the US lip care specialist, is launching Deep Renewal, an anti-aging lip treatment formulated to reduce visible signs of ageing.

Despite a mass positioning and a suggested retail price under three dollars, Blistex Deep Renewal contains some of the most searched after ingredients:

- Hyaluronic spheres, to improve skin condition and give lips a fuller appearance
- Coenzyme Q10, for moisturization and overall revitalization
- Light refractors to contribute to improving lips’ luster and youthfulness.