For the development of its two news fragrance lines, Swedish fashion brand Borg brand has called on Maesa, the world leader in customized beauty.
The first line, JA!, flaunts a fashion spirit with a sporty and fresh.
"JA! For Her" is available as a 50 ml eau de toilette, a 200 ml shower gel, a 200 ml body lotion and a 75ml roll-on
"JA! For Him" is available as a 50 ml eau de toilette, a 200 ml shower gel and two deodorants; one in stick format (75 ml) and the other a spray (125 ml).
The sleek packaging and colorful graphic design – white and bright pink for her, black and flourecent green for him, and a soft rubbery touch to the bottle are resolutely modern.
Tennis legend Björn Borg was the defining rock star of tennis. A second line of the fragrance named Heritage honours this man; his impeccable sense of style and his spectacular success on court – all wrapped up in a stylish package of discreet coolness.
More timeless in tone, this range boasts a 50 ml eau de toilette with bluish transparency. A band of blue and red stripes sets off the rectangular bottle and the packaging in a throwback to the tennis player’s famous head band.