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Industry buzz

Björn Borg says Ja! to Maesa

For the development of its two news fragrance lines, Swedish fashion brand Borg brand has called on Maesa, the world leader in customized beauty.

The first line, JA!, flaunts a fashion spirit with a sporty and fresh.

JA! For Her” is available as a 50 ml eau de toilette, a 200 ml shower gel, a 200 ml body lotion and a 75ml roll-on

JA! For Him” is available as a 50 ml eau de toilette, a 200 ml shower gel and two deodorants; one in stick format (75 ml) and the other a spray (125 ml).

The sleek packaging and colorful graphic design – white and bright pink for her, black and flourecent green for him, and a soft rubbery touch to the bottle are resolutely modern.

Tennis legend Björn Borg was the defining rock star of tennis. A second line of the fragrance named Heritage honours this man; his impeccable sense of style and his spectacular success on court – all wrapped up in a stylish package of discreet coolness.

More timeless in tone, this range boasts a 50 ml eau de toilette with bluish transparency. A band of blue and red stripes sets off the rectangular bottle and the packaging in a throwback to the tennis player’s famous head band.

© 2013 - Premium Beauty News -
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