Innovation is a key factor of success for Bioplan, which is continuously seeking new ideas through its staff dedicated to innovation, but equally suppliers, designers, market research are as many sources of inspiration for Bioplan.
“There is no lack of technological innovation,” says Ludovic Anceau, Managing Director of Bioplan. “Calling on student designers to think over perfume sampling meant that we were focusing on the dreamlike aspect of perfume. With entirely free minds, and no industrial constraints, they can, as young designers and consumers, consider new operating modes and sampling suggestions, hence contributing to inventiveness and an entirely new approach.”In this instance, eleven 4th-year students who had to, under the monitoring of Jean-Paul Cornillou, head of the Pack&Retail educational course, over five days, including brief time, provide original solutions.
“Landed in the situation of an Agency in front of its customer, and under the monitoring of a professional in the industry, the students are guided through the methodology they will be implementing at a later stage. How does one find new ideas, how to search? This implies a full investigation into the domain, hence to answer questions such as: where does one put on perfume? When? How is it used? Thanks to such a professional approach, the students get a better understanding of what they are being taught,” Mr. Cornillou explains.
Having finalised their thoughts, the students provided brilliant creativity paths linked to the market requirements. It now belongs to the Bioplan teams to select the most inclusive and inventive solutions to be considered for development. To be continued.