Bioplan and Arcade Marketing, two global providers of sampling solutions for the fragrance, cosmetics and healthcare markets, have announced the closing of their transactions to merge their businesses. Oaktree, the owner of the Ileos group, Bioplan’s parent company, retains a 75% ownership interest and Visant Corporation, owner of Arcade, retains a 25% ownership interest in the new entity.
Serge Jureidini has been appointed President and CEO of the new venture. Mr Jureidini has over 20 years of experience in the cosmetics and fragrance market segments. He joined Arcade Marketing beginning of 2013 as President and CEO. Prior to this appointment, he spent his career at L’Oréal, serving in various capacities and global geographies.
Ludovic Anceau, who served as Bioplan CEO and architect of the remarkable growth and development of the company, is appointed CEO International with responsibilities over Global Business Development and International Sales & Marketing. He will also co-lead the integration process.