The second edition of Beyond Beauty ASEAN is scheduled to take place on 24-26 September 2015 at Hall 5-6, IMPACT Exhibition and Convention Center in Bangkok, Thailand. The event will host 350 exhibiting companies (vs. 250 in 2014) from about 15 countries over 8,500 sqm of exhibition space. More than 2,000 products will be showcased.
The event aims to become the main gateway for Thai and international companies wishing to expend their business in Southeast Asia, one of the world’s fastest growing economic region. Organized by Informa, with the support of the Federation of Thai Industries, Beyond Beauty ASEAN benefited from an extensive promotion in the region, in particular in Malaysia, Philippines and Myanmar, as well as in key business hubs such as China and the United Arab Emirates.
The 2015 edition will welcome new international pavilions, including Australia, China, Italy, New Zealand and Spain in addition to the 5 Asian countries that participated to the first edition and are returning this year: Indonesia, Japan, Korea, Malaysia, Singapore and Taiwan.
The event features 4 segments:
- beauty & cosmetics
- hair & nail
- herbal & health
- OEM & packaging
The OEM & packaging section is launching for the first time this year with about 30 exhibitors. Other new features include the launch of the Beyond Beauty Award and a focus on Made in Thailand innovations. The organizers have also invited a selection of 150 VIP buyers from across Southeast Asia to attend a series of pre-arranged meetings.
“We are really pleased that Beyond Beauty ASEAN Bangkok 2015 is launching so successfully with the numerous milestones achieved and the exciting new initiatives being planned. We expect exhibitors to perceive this exhibition as a unique gathering, a reinforcement of their business for global market and a preparation for a continuously expanding beauty market”, said Ms Ketmanee Lertkitcha, Chairwoman, Health & Beauty Cluster, Federation Of Thai Industries.
The organizers expect to attract more than 10,000 visitors, compared to 8,000 last year.