The 1st edition of the Beyond Beauty ASEAN trade show was held in Bangkok on 18-20 September 2014. The event gathered 227 exhibitors coming from 23 countries including 5 national pavilions (Korea, Taiwan, Malaysia, Singapore & Indonesia) and showcased about 2,000 products covering the sectors of Beauty & Cosmetics, Spa & Well-being, Herb & Supplement, Nail & Hair.
“By gathering 8,218 visitors over 3 days among which 1,567 international coming from 57 countries the first edition has scored a great success,” said the organisers. Contributing to this success, a Hosted VIP Buyer programme brought 100 top buyers from the ASEAN region to attend and participate in more than 450 pre-scheduled business meetings with the exhibitors.
“Our 1st entry into the ASEAN market has resulted in a greater success than we expected. The huge participation of international buyers and visitors as well as the significant media coverage of our event gives us extreme satisfaction. We intend to grow this show rapidly to be the largest regional show in 2015 with the addition of 2 new key profiles (OEM & Packaging). In addition, the co-organisation of this show in 2015 with the Federation of Thai Industries as well as IMPACT Exhibition Management (who is also the show manager) highlights the full local support for this show,” said David Bondi, Chief Operating Officer at Informa Exhibitions Asia.
Opening the door on the 2015 edition, David Bondi announced that the Hosted VIP Buyer Program will be expanded to twice its current size with more than 200 VIP buyers to be hosted at the event next year. Other exciting features include a SME zone for the Thailand Beauty SMEs to make full use of this event to showcase the best of the beauty made in Thailand.