New product names
As part of the launch Metsä Board unifies the product names of its premium lightweight paperboards to bring the offering to customers in a clearer way. All the products are now found under one MetsäBoard family divided into the Natural, Classic, Pro and Prime categories.
Thus, Carta Elega has become MetsäBoard Prime FBB, and Carta Solida is now called MetsäBoard Pro FBB Bright.
While the product names have been harmonised their specifications remain unchanged!
The three service areas - Packaging Analysis & Design, Availability Services and Technical Expertise and R&D - complement the products and provide collaboration initiatives for joint development with customers to develop better and lighter packaging.
Better with Less
Through this concept, named Better with Less, the company aims to better highlight what is guiding their innovation efforts for the creation of innovative, renewable contemporary packaging solutions fitting brands and demands of the future world.
“Consumers expect better experiences with less environmental impact. Brand owners are looking at how to optimise packaging to be more sustainable, safer and lighter in weight. We are known for our pioneering expertise in high-quality, lightweight paperboards and are committed to improving further. Now with our unified product portfolio and targeted services we can provide even stronger support to our customers to jointly improve sustainability and efficiency of packaging throughout the value chain,” said the company in a release.
The new brand imagery was created with a Stockholm based photographer and image maker Carl Kleiner. Kleiner is known for creating playful, high quality and eye-catching visuals for global companies such as Calvin Klein, Google, Hermès, H&M and Nike. The new brand visuals utilise the Metsä Group Moose symbol’s angular forms to design a striking category colour coded visual. All the images were crafted by hand, through precise printing, cutting, layering of Metsä Board’s board materials.
Metsä Board’s new offering will be showcased at Luxe Pack Monaco 2017, stand RC3