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Berlin conference to focus on growth strategies for natural cosmetics

Growth strategies and future oriented scenarios will be the focus of speeches and presentations at the annual Natural & Organic Cosmetics Conference, which will be held on October 7-8, 2014, at the Hotel Ellington in Berlin, Germany [1].

Photo: © Jonas Dambacher (

Photo: © Jonas Dambacher (

In their keynote-presentations, futurologist Prof. Dr. Harald Welzer and Trend Researcher Lola Güldenberg will investigate how the industry and retail can meet the cultural changes impacting the entire cosmetics market and particularly the natural and organic cosmetics market.

The first conference day will centre on the topic of what natural and organic cosmetics customers expect and how they orient themselves. Under the motto out of the box experts, journalists and bloggers will discuss the expected transparency and the safety of natural cosmetics.

On the second conference day, participants will look forward to a prominent panel, which will discuss and establish growth strategies for the natural and organic cosmetics trade.

Photo: © Jonas Dambacher (

Photo: © Jonas Dambacher (

On the day prior to the conference (October 6, 2.00-6.00 p.m.), the organisers offer the opportunity of “trend tour” in Berlin taking participants to the city’s hotspots of natural and organic cosmetics.

Photo: © Jonas Dambacher (

Photo: © Jonas Dambacher (

During the multifaceted conference, international experts will examine the market, offer best practice examples and new approaches in retail, which take the changing buying habits into account,” explains Elfriede Dambacher, Program Chairwoman and organizer of the Conference.

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