Belle Brands, the beauty platform established by consumer-focused private investment firm Windsong Global, has announced the acquisition of Versed, a clean, solutions-driven skincare and makeup brand founded by Katherine Power.
Through the operation, Versed is joining Belle Brands’ growing portfolio alongside JVN Hair, Pipette, and KVD Beauty, under the leadership of Teresa Lo, Global President of Belle Brands and a seasoned beauty industry executive. Versed CEO Andy Chiu, who guided the brand through the transaction, will continue to support the transition as the brand becomes part of the platform.
Versed launched in 2019 as the first digitally incubated brand to debut in mass retail and has grown a loyal community through its data-driven, community-led approach to product development. In February 2025, they expanded categories to include skincare-driven makeup. Currently, Versed features over 35 skincare and makeup offerings.
"We launched Versed in May 2019 to democratize clean beauty, bringing elevated, solution-driven skincare and, more recently, color cosmetics at mass retail," said Katherine Power, founder, Versed.
"At Belle Brands, we seek out consumer-oriented brands with a unique point of view that excel in product performance and accessibility. No brand does that better in the clean mass retail space than Versed. Katherine and the Versed team are true trailblazers. We are thrilled to add Versed to our portfolio of brands and continue to drive growth and maximize its potential," commented Teresa Lo, Global President, Belle Brands.
