Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory

German skin care manufacturer Beiersdorf, which owns and markets brands such as Nivea, Eucerin, La Prairie and Labello, has announced investments of R$ 300 million in the expansion of its personal care products factory in Brazil.

The Nivea brand has been available in the Brazilian market since the beginning of the 20th century. Photo: © Beiersdorf AG

The Nivea brand has been available in the Brazilian market since the beginning of the 20th century. Photo: © Beiersdorf AG

The Nivea products have been available in the Brazilian market since the beginning of the 20th century and in 2003, Beiersdorf inaugurated its plant at Itatiba, state of São Paulo. As the one of the largest cosmetics market in the world, Brazil has been one of the countries where the Beiersdorf Group recorded the fastest growth in the last years.

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory. Photo: © Beiersdorf AG

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory. Photo: © Beiersdorf AG

This investment reaffirms the importance of the country to the Group’s business as well as our vision for the future,” said Christian Goetz, Beiersdorf’s representative in Brazil. A team is working on building the schedule details of the plant expansion that is expected to generate about 70 new positions by the end of 2019. “As part of our commitment to sustainability, the entire project planning and execution has been designed to ensure energy and water efficiency,” added Christian Goetz.

latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close