The German industrial giant has launched production at its new Leipzig-Seehausen cosmetics factory. The DAX-listed company headquartered in Hamburg has invested nearly EUR 300 million in this new state-of- the-art production centre located in the heart of Europe. Together with the logistics hub being erected on a neighbouring property, the plant represents Beiersdorf’s largest global investment in a single location. The first products manufacturing on the lines of the new production unit include: deodorants, hair sprays and shaving foams sold under brand names such as Nivea, 8×4 and Hidrofugal.

Nearly doubled productivity

“This project is exceptional for Beiersdorf in every way,” said Harald Emberger, a member of the company’s Executive Committee and the Corporate Senior Vice President of Supply Chain. “By using cutting-edge production technology that includes fully automated and digitalized processes, we have nearly doubled our productivity level and are producing in the most sustainable way ever.”

During the construction phase of the plant, the focus was placed on innovation capability, a modular, flexible design and the use of state-of-the-art technologies, including automated intralogistics systems and robotics to perform filling and packing jobs. Virtual reality is also being used to train employees.

“While the facility was being built, we put together a highly qualified and motivated team that is now putting the plant into operation. The atmosphere is one of pride in the exceptional project, team spirit and the conviction that efforts being made in the current ramp-up phase will lead to success,” concluded Plant Director Stephan Roelen.