Under the motto “A day with our best suppliers” the German cosmetics maker Beiersdorf (Nivea, Eucerin, La Prairie, Labello, etc.) organised for the first time in November an internal event gathering three of its longstanding strategic partners in the area of functional raw materials.
The group said the event was the kickoff of the new open innovation format “Supplier Fair”.
“This allows us to give companies with which we have an especially trusting working relationship the opportunity to enter into direct exchange with our researchers to present ideas, concepts and innovations,” explained Dr. Volker Kallmayer, Head of Raw Material Scouting at Beiersdorf.
This first supplier fair focused on special cosmetic textures and promising trends in skin care.
“This made it possible to further deepen our already close collaboration and we are very confident that with this bundled innovation power we will be able to surprise consumers all over the world with attractive products,” added Kallmayer. “More than 200 of our researchers learned a lot through intensive discussions and tried out samples brought by our partners. There have already been many requests made to exhibitors for formulas that are of interest for our innovation pipeline.”
A second Supplier Fair with additional close strategic partners is being considered for 2016.