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Industry buzz

Beiersdorf opens new Nivea factory in Shanghai

Beiersdorf yesterday inaugurated a new production plant to manufacture body care products in Shanghai, China. The company invested a total of around EUR 18 million in the new facility, whose initial annual output will be 15,000 tons. Beiresdorf has already scheduled that in a first stage of extension, the capacity can be expanded to up to 25,000 tons per year to continue to meet the growing demand for personal care products in China.

The state-of-the-art factory will manufacture products that are specially developed for the Asian market, such as Nivea for Men, Nivea body, and Nivea Visage.

The new factory is located in Shanghai, in the Quingpu Industrial Zone (QIZ), around 30 kilometers from Beiersdorf’s old production facility, which no longer met future requirements and will be closed shortly.

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