Beiersdorf has entered into a definitive agreement to buy U.S. sun care brand Coppertone from Bayer for 550 million U.S. dollars. With this significant expansion of portfolio, Beiersdorf is strengthening its business in North America - the world’s largest sun care market - and its position as sun care expert.
Founded in 1944, Coppertone was the first sun care brand launched in the US market. It is headquartered in Whippany, New Jersey, USA, and present in the United States, Canada, and China. The brand generated sales of 213 million U.S. dollars in 2018.
Coppertone will become the fifth brand in Beiersdorf’s skin care portfolio in North America, beside Nivea, Eucerin, Aquaphor, and La Prairie.
Beiersdorf will acquire the global product rights to Coppertone and take over approximately 450 dedicated brand personnel in the United States, Canada, and China including Sales and Marketing, Research & Development and others, as well as a production facility in Cleveland, Tennessee, USA. The transaction is expected to close in the third quarter of 2019 subject to the satisfaction of customary closing conditions, including approval by the competition authorities.
