Beiersdorf AG has appointed Grita Loebsack, 51, to the group’s Executive Board effective January 2022. In the newly created position as President Nivea, she will take over the global management of the iconic German brand. Grita Loebsack joins from EssilorLuxottica, where she is currently Chief Marketing Officer Essilor.

"With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands. Leading the iconic Nivea brand, she will be an excellent addition to the executive team,” said Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board.

Grita Loebsack, a German national, has broad management experience in skin care and global brand building through previous leadership roles at Essilor, Unilever and L’Oréal. She began her career in strategy consulting. In 1996, she joined L’Oréal where she held different marketing and business roles for 16 years e.g. as International Marketing Director Skincare L’Oréal Paris and Global Brand President Vichy. In 2012, she joined Unilever as Executive Vice President Global Skincare before joining Kering as CEO Fashion and Leathergoods for a diverse fashion portfolio. She then assumed responsibility at Essilor as Chief Marketing Officer and member of the Executive Committee.

She graduated from the London School of Economics (Bachelor of Science, 1991) and INSEAD (MBA, 1995). Thanks to her international background (Brazil, Argentina, Philippines, UK, and France) she speaks five languages.