The beauty trade fair focusing on western Japan concluded its three-day run from 19-21 October 2026 at INTEX Osaka, welcoming a record 37,561 trade visitors, up 7.3% from the previous year.
A total of 573 exhibitors from Japan and overseas showcased products and services across the aesthetic, hair, nail, eyelash, wellness and other beauty-related sectors, reflecting current industry trends. International participation included 91 exhibitors from six countries and regions: China, Hong Kong, Ireland, Korea, Taiwan and Thailand. The Korean Pavilion also returned, offering international companies opportunities to connect with potential business partners and explore sales channels in the Japanese market.
New Sleep + Recovery zone
The fair featured 12 zones, including the newly introduced Sleep + Recovery zone, showcasing recovery wear and sleep-related products and services. The Premier Hall provided an environment focused on business negotiations, while its dedicated Clinic Care zone catered exclusively to medical professionals. The Osaka Nail Forum, organised by the Japan Nailist Association (JNA), was also held concurrently.
Educational programme
The fair offered 31 seminars, presentations and shows across seven stages and venues, covering aesthetics, hair, nails, medical aesthetics and other areas of the beauty industry. These included the Esthetic Stage, Hair & Nail Stage, Association Seminars and dedicated Clinic Care seminars. The Premium Seminar programme featured hands-on training in small groups. Seminars led by industry specialists attracted strong interest from visitors seeking practical techniques and insights into current beauty trends.
Messe Frankfurt organises Beautyworld events across nine locations worldwide: Dubai, Fukuoka, Grasse, Nagoya, Osaka, Riyadh, Taipei, Tashkent and Tokyo. The next edition of Beautyworld Osaka will take place from 18-20 October 2027 at INTEX Osaka, Halls 1, 2, 4, 5, 6A and 6B.
