Beautyworld Middle East 2019 is set to welcome more than 1,750 exhibitors from 62 countries when doors open from 15-17 April at the Dubai International Convention and Exhibition Centre. With 25 country pavilions , six product groups (Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; Personal Care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic), a comprehensive educational programme and several special features, the organizers of the 24th edition of the annual showcase expect an audience of 35,000-plus trade buyers and beauty professionals.
Headlining the act of new highlights in 2019 is Front Row, a three-day programme of live makeup, hair, and nail demonstrations delivered by the region’s premier beauty artists, influencers, and creative talents. Interactive talks will be interspersed with runway shows presenting the latest trends in the regional and global beauty market.
Ready to Beauty is another new feature this year, a dedicated showcase of hand-picked brands from across the globe that answer the needs and wants of a multicultural Middle East and African audience.
Beautyworld Middle East’s organiser Messe Frankfurt Middle East also confirmed all the regular popular features will be back in 2019, including the 4th edition of Quintessence, an exclusive showcase of niche perfumes.
A solid regional market
The Middle East and African (MEA) beauty and personal care market, which was worth US$32.4 billion in 2018, is on track for solid growth over the next four years, according to market research firm Euromonitor International. The retail value of the MEA market for beauty and personal care (comprising fragrances, haircare, skincare, colour cosmetics, and men’s grooming) is forecast to be worth US$34.9 billion in 2019, and on to US$43.4 billion in 2022, at a compound annual growth rate of 7.5 per cent.
In the UAE, consumers spent US$2.1 billion in 2018 on items such as fragrances (US$610 million), colour cosmetics (US$297 million), skincare (US$306 million) men’s grooming (US$298 million), haircare (US$323 million), and bath and shower products (US$167 million).