As part of the first edition of the “Next in Fragrance” conference series, Premium Beauty News will host a round table discussion on current perfume trends in Brazil and the United States.

Under the title: "Fragrance passports: Fragrance trends in Brazil and the USA", the one-hour panel will uncover the latest trends shaping how people wear, buy, and connect with fragrance across these two giant and vibrant fragrance markets.

Speakers will explore growth drivers, cultural and generational shifts, social media influence, and emerging preferences that are reshaping the fragrance landscape across Brazil and the USA.

The line-up of panelists include experts from trade associations, perfume specialists and retailers.

For the Brazilian market:

– Ms. Alessandra Tucci (Founder & CEO - Paralela Escola Olfativa - Cinquième Sens)

– Ms. Angelina Moryama (Commercial & Marketing Director - Vollmens Fragrances S.A.)

– Ms. Gueisa Silverio Bastista (Market Intelligence & International Business Director - ABIHPEC)

– Ms. Julia de Biase (Owner - De Biase & Presbiteris Ltda - Al Ward)

For the U.S. market:

– Mr. Sylvain Eyraud (Global Marketing and Communication Fragrance Director - Takasago International Corporation)

– Ms. Samira Boumediene (General Manager for the GCC Region - Cosmo International Fragrances)

– Mr. Darryl Do (Perfumer - Delbia Do & Director and Perfumer, American Society of Perfumers).

The panel will take place on 28 October 2025 from 4:45 pm to 5:45 pm on the “Next in Fragrance” stage in Zabeel Hall 3.

Debuting at Beautyworld Middle East from 27-29 October 2025, the ’Next in Fragrance’ three day conference program will feature over 70 international speakers during sessions covering innovation, technology, markets, and scent artistry.