Beautyworld Middle East, the Middle East’s largest beauty and wellness exhibition, continues its double-digit growth trajectory. The 2017 edition, which took place at the Dubai International Convention and Exhibition Centre, attracted 42,012 visitors from 135 countries, a 13 per cent growth from last year’s edition. Featuring 1,580 exhibitors from 60 countries and spanning 55,000sqm, the three-day event grew by 11.5 per cent in size year-on-year.

Although Beautyworld Middle East continues to grow in size and scope every year, it has maintained, and even advanced its relevance in the Middle East and African beauty and wellness market, which continues to deliver up a wealth of opportunity for global and local players alike,” said Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East. “The show’s impressive growth coincides with Dubai’s position at the forefront of interregional trade,” he added Pauwels.

Luxury and niche perfumes

Among the many show highlights returning to Beautyworld Middle East 2017 was Quintessence, an exclusive showcase of luxury and niche perfumes, many of which were seen for the first time in the region.

The 2nd edition of the feature had doubled in size over the previous year, with a total of 23 high-end brands on display, including Maison Francis Kurkdjian, Tom Daxon, Esteban, Signature Fragrances, Hervé Gambs, Le Galion, Nishane, etc.

Other special event features included: Battle of the Barbers; Sensorial Journey by Carita & centdegrès; Hair Education by ghd; Nail It! By Artistic and OPI; the Business in Beauty Summit; and Face it! by Mehron and Madi International.

The 23rd edition of Beautyworld Middle East will take place from 8-10 May 2018