Beautypress, the web portal dedicated to public relations targeting beauty editors, which has been operating in Germany since 2000 and in the United States since 2009, is arriving in France. With one claimed objective: to help journalists save time and allow them to allow more time to writing, while facilitating brands’ media and public relations.
“Through the Beautypress interface, brands benefit from a direct relationship with more than 1,200 accredited journalists from all media categories: newspapers, women’s press, well-being, specialised and trade press, people, online, as well as with independent journalists," said Blandine Daumain, responsible of content management at beautypress.fr
Only opened to accredited journalists and selected bloggers, access to the site is entirely free after registering on the homepage and requiring a user ID and a password. Beautypress then verifies that the application complies with the site’s rules of usage. A newsletter regularly informs members of the press about new product launches as well as the most recent news in the beauty market. All the content is downloadable 24/24 and completely royalty free for the press.
"My very first goal is to create a win-win service for the media and the industry. Thanks to its international basis and its specialization in the beauty industry, the interface as a huge potential," said Gabriele Fuchs, Beautypress founder and director.
Beautypress is already working with several global cosmetics makers: Beiersdorf, Coty, Johnson & Johnson, Puig, Procter & Gamble, ...
The service will be presented to members of the press on May 4, from 10 am to 02 pm, at the Hotel Fouquet’s Barrière, 99 avenue des Champs Elysées à Paris.