The launch of beautypress in France the 4th of May was an opportunity for more than thirty-five French and German cosmetics brands to meet with journalists and bloggers invited in the salons of the famous Hotel Fouquet’s Barrière on the Champs-Elysees.
“After great success in Germany, Switzerland, Austria and the United States, beautypress is moving into France with the goal of becoming, once again, an indispensable working tool for journalists in the beauty sector,” said Blandine Daumain, Content Manager and beautypress.fr and coordinator of the launching event in Paris.
The press was offered the opportunity to attend live presentations and guided visits of the portal www.beautypress.fr by Gabriele Fuchs (CEO) and Pascal Schwaab (Sales Manager Europe)
Journalists have also been invited to discover the latest launches showcased by participating brands of all sizes in all sectors, among which natural and organic lines were particularly numerous (Annemarie Börlind, Câlinesse Florame, Lavera, Logona, Nature Aphrodite Natural Oriental Studio 78
Paris, Land of Wonders, etc...).
beautypress’ partners in France were also present, including Agathe Pigé and Sarah Roustan for the French Federation of Beauty (FEBEA), Emilie Kodjo (Beautystreams), Catherine Disdet and Philippe Ugehtto (Fragrance Foundation France).
Beautypress is a web portal dedicated to public relations targeting beauty editors, which has been operating in Germany since 2000 and in the United States since 2009.