Beautyblender is making its first foray into the makeup industry. The brand, which is famous for its cult-status sponge makeup applicators, has announced the launch of a 32-piece foundation line titled ‘Bounce’. The series will make its debut on July 24 at Sephora.
According to the brand, the new foundation is cruelty-free and formulated without the use of parabens, phthalates, sulfates, and oils. It is infused with hyaluronic acid and birch extract, and has been designed to offer a "velveteen matte finish" and 24-hour coverage. It will come packaged in a pump bottle that, when flipped sideways, transforms into a handy makeup dish for an easier application process.