According to a recent report released by Pixability, there are now 700 million monthly YouTube beauty video views, up from 300 million views per month in 2010.

This explosive growth is even more impressive considering that major brands control only 3 percent of the videos out of a total 14.9 billon beauty-related views on YouTube, the report outlines. All the rest comes from independent vloggers and beauty reviewers as well as media outlets. While competition is hot at the top, the rewards are obvious as the average number of channel subscribers for YouTube’s top 15 beauty vloggers is now 2.1 million!

© BestPhotoStudio / Shutterstock.com

© BestPhotoStudio / Shutterstock.com

Another report had some more interesting info on what women were after when they logged on. UK site Vouchercloud asked 1,992 UK women aged 18 and over about their use of beauty tutorial videos. Forty-one percent of the women surveyed had consulted the videos, with 61 percent of those women then referring to themselves as regular viewers.

When asked to pick what they wanted to learn about when they went hunting online the results showed that more ’complicated’ looks like smoky eyes and contouring were in high demand:

1. Smoky eyes - 42%
2. Contouring - 38%
3. Highlighting - 35%
4. Fancy dress makeup - 29%
5. Eyebrow penciling - 23%

If you’re wondering what all the fuss is about, here are three top bloggers to check out.

Michelle Phan
The 26-year-old Boston-born beauty blogger has nearly six million subscribers. Her Angelina Jolie makeup look, posted a year ago, has now had an amazing 4,458,105 views.

Lisa Eldridge
With a paltry 793,417 subscribers (we jest) you may ask why she makes the list. Link-ups with fashionable celebrities including Sophie Dahl and Lindsey Wixson, and a mix of complex editorial and relaxed day-to-day looks are why.

Pixiwoo
Sam Chapman and Nicola Haste have 1.5 million subscribers and regularly mix up their celebrity and fashion trend-inspired beauty looks with fun fancy-dress features.