Beauty Success annual sales grew by +1.2% in 2012 compared to the previous year, in the meantime the French market decreased by -0.9% in value. However, the fourth selective perfumery network in France on a par with Douglas and behind Sephora, Marionnaud and Nocibé, achieved these results on a larger number of stores.
In January 2013, the retailer strongly bounced back recording an increase of +1.8% of its sales while the market was decreasing by -3.4% compared to January 2012 (source NDP).
“The Beauty Success network carries on growing and holds about 7% market share, with a fleet of 286 outlets at the end of February 2013, including 199 franchises. Beauty Success, a franchise network that can rely on its business model and on members highly involved in the management of their outlets, has been progressing faster than the market over several years," said the company in a release.
Beauty Success also continues to deploy its new architectural concept unveiled last November. Twenty operations, either creations or renovations, were completed in 2012 and a total of 80 stores now boast the retailer’s new visual identity. In 2013, more than twenty total renovations are already planned.