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Industry buzz

“Beauty Starts Here” a new collection of makeup applicators by Geka

To address the new requirements of today’s women, combining chic with charm and nonchalance, elegant lashes and shimmering lip colours, Geka has created a collection of new mascara and lipgloss applicators.

  • catwalkLASHES. Thanks to the new 1K-brush featuring a unique 180° arrangement of bristles and discs around the core and open surface with formula reservoirs catwalkLASHES promises “long, jet-black eyelashes with sensational volume from the root to the tip.”

catwalkLASHES

catwalkLASHES

  • nixieLOOK. A mascara brush promising a radiant blink with dramatically long eyelashes thanks to hollow fibres, an extremely low number of fibres and a refined cut creating volume zones that provide formula in abundance to the eyelashes for a 3-dimensional volume with fan effect even for short and thinnest hairs.
  • lashPASSION. An all-in-one brush that provides lashes with super volume while separating them perfectly thanks to maximum formula absorption. The icing on the cake: a waterproof formula that holds extra long, a must for all who love beach sports, the water and the sun.
  • twistSENSATION. With its unusual helix twisted shape, twistSENSATION offers extra curl effect even to fine lashes.
  • tenderLAVENDER. A multi-benefit brush made with EOS fibres that combines three Geka technologies: maximum formula absorption, super volume, perfect separation.
  • definitionLINER. A flocked eyeliner applicator for an extra long-lasting effect.

definitionLINER

definitionLINER

  • lipMAGNIFIER. A lip applicator to address the nude makeup trends. The hidden ingenuity: a special wiping system that perfectly doses the gloss.
  • flexiKISS. This lipgloss applicator makes an exact dosing of the gloss and offers a soft for a precise application.

Portfolio

  • nixieLOOK
  • lashPASSION
  • twistSENSATION
  • tenderLAVENDER
  • lipMAGNIFIER
  • flexiKISS
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