Who are the biggest earners among the most popular beauty influencers on Instagram and YouTube? To answer the question, Cosmetify has estimated how the most famous faces on Instagram and YouTube are earning for an Instagram post or a YouTube video .
Based on figures available on January, the comparison platform found the following results:
Top 5 Biggest Beauty Earners (Combined Instagram & YouTube earnings per post)
1. James Charles - £90,621
2. Bretnam Rock - £82,339
3. Huda Kattan - £77,564
4. Antonio Garza - £66,467
5. Safiya Nygaard - £59,487
While Huda Kattan of Huda Beauty was the most followed influencer across YouTube and Instagram, it was James Charles who came out with the highest estimated earnings, found Cosmetify. The American beauty YouTuber and make-up artist would earn £61,080 ($79,404) per YouTube video and £29,541 ($38,403) per Instagram post, for a combined total of £90,621. At just 20 years old, the Internet personality has over 16 million followers on both Instagram and YouTube.
When considering only YouTube earnings, Antonio Gerza ranks first, followed by James Charles and Bretman RocK.
Top 5 Biggest Earners on YouTube (Estimated Earnings Per Video)
1. Antonio Garza - £62,287
2. James Charles - £61,080
3. Bretnam Rock - £56,797
4. Safiya Nygaard - £55,182
5. Rachel Levin - £37,097
However, Hudan Kattan is, by far, the queen of Instagram with earnings per post estimated at £74,644 (or $97,037) vs £29,541 ($38,403) for James Charles, who ranks second.
Top 5 Biggest Earner on Instagram (Estimated Earnings Per Post)
1. Huda Kattan - £74,644
2. James Charles - £29,541
3. Jeffree Star - £28,723
4. Yuya - £28,143
5. Mari Maria - £25,639
The full 2020 Beauty Influencer Rich List from Cosmetify is available here: www.cosmetify.com/beauty-influencer-rich-list