In the month of November, Informa group announced the evolution of Beyond Beauty Paris into two different showszéé, with the first event dedicated to brands - Alternative Fragrance & Beauty - from 16 to 18 June 2016 at the Carreau du Temple, in central Paris, and a 2nd event, Beauty Factory, dedicated to the entire development and production chain for perfumes and cosmetic products, which will take place on 13-14 September 2016 in the Palais des Congres in Paris.
Beauty Factory will be structured upon two pillars: skincare and perfumes with a core focus on state-of-the-art technologies (nanotechnology, biotechnology, data processing and connectivity).
Rebranded under a new name, the BB LAB, recognized by ingredient suppliers and manufacturers for 10 years, will become Le Lab; with a more sophisticated design of the area, will be dedicated in 2016 to the theme “Silver Generation”, or, how to address the senior market, always large and demanding.
“This decidedly modern show aspires to be the showcase for creation and innovation in the universe of cosmetics and perfumes for the next century: futurist, connected and high tech. Beauty Factory is one step ahead, with an open and prospective spirit and an alternative vision of global beauty, while valuing different cultures and their own systems of knowledge. Technology in beauty will be the major theme of this event,” claim the organisers.