Beauty Expo Australia, the national industry event for beauty professionals, has wrapped its 2017 edition last Sunday with 7,651 visits through the doors over the course of the weekend - a 21 per cent increase from 2016.
Australia’s premier hub for the beauty industry was held in Sydney’s Darling Harbour at the new International Convention Centre (ICC) on 26-27 August 2017 with a 45 per cent increase in floor space from the 2016 event. In particular, the organizers noted a 60 per cent increase in skincare exhibitors from 2016, with leading brands like Dermalogica, Pevonia, Pelactiv, Payot Paris, Sothys, and Ultraceuticals having a strong presence at the Expo and Murad using the event to further extend its recently launched presence in the Australian market.
“We’re elated by the industry’s response to Beauty Expo Australia’s return to Darling Harbour this year”, said Julia Erben, Event Director for Beauty Expo Australia. “Not only did we have an incredible reception from our exhibitors, but our visitors have signalled that Beauty Expo has once again quenched their thirst for independent education and direct access to the latest innovations from the world of beauty.”
The introduction of themed Education Passes this year saw more visitors taking advantage of Beauty Expo’s curated educational program, comprised of 40 classes and workshops dedicated to skills in makeup artistry, dermal therapy, grooming, nails, and business.
Beauty Expo Australia will return to Darling Harbour in 2018 from 25-26 August.