As most other trade shows around the world, the 2020 edition of Beauty Expo Australia was cancelled in the wake of the COVID-19 pandemic. However, the organisers have decided they will be hosting the event online over 1-4 October 2020.

Salon owners and beauty brand owners alike have been hit tremendously hard by the effects of COVID-19. Despite our necessary decision not to move forward with the in-person event this year, safely supporting our incredible beauty industry is our highest priority. We aim for Beauty Expo Australia Online to bring our industry together over four packed days, providing amazing education targeting current affairs and how we come out stronger, and helping visitors source the product innovations and exclusive deals they need to take their businesses further. We hope Beauty Expo Australia Online will provide much needed support to beauty professionals until we can reconnect in person at Beauty Expo 2021,” said Matt Smith, Event Director of Beauty Expo Australia.

Beauty Expo Australia Online will be free of charge for the whole beauty community to access and benefit from, and will utilise many of the unmissable features that visitors would have experienced in person at the standard event. The online event will pack virtual education sessions from industry experts, daily curated product edits, exclusive exhibitor deals and discounts from leading brands, access to the immersive exhibitor directory, plus visitor and exhibitor matchmaking.

Featuring a new theme every day to cater to visitors’ every beauty need, Beauty Expo Australia Online will provide visitors with a holistic and immersive approach to sourcing and developing their business further.

Beauty Expo Australia Online will take place over 1-4 October 2020 at