According to the organizers, Beauty Düsseldorf, the event dedicated to beauty salon and spa businesses welcomed over 55,000 visitors from 31 March to 2 April 2017.
“Over three days 1,500 exhibitors and brands were presented in four halls. The sector appreciates the trade fair in Düsseldorf as the most important trend forum and platform for innovations and qualification. Cosmetics experts were equally convinced with the stylish atmosphere at the exhibition halls and the professional setting for order talks and networking,” explained Joachim Schäfer, Managing Director at Messe Düsseldorf GmbH.
Many visitors participated in the practice-oriented continuous education programme comprising some 130 events in order to update their knowledge.
“Beauty Düsseldorf remains the key meeting point for cosmetic service professionals. Our exhibition halls are truly made for customer journeys because here treatments and services are presented live,” said Helmut Winkler, the event’s Director.
Medical beauty boosts the market
A trend, he noticed, was that medical beauty was increasingly gaining in importance. “Well-groomed looks and health are growing together,” Winkler felt
According to a study carried out by Messe Düsseldorf and KantarEMNID, professional cosmetics service providers in Germany have good prospects and are currently also in demand by consumers. The most popular services used at regular intervals (at least once a month) are: pedicure/podiatry (11%), body treatments/ massage (9%), facial skincare treatments (7%), manicure/hand care (6%) and nail design (3%).
The next Beauty Düsseldorf will be held from 9 to 11 March 2018, held concurrently on 10 and 11 March will be Top Hair Düsseldorf and the Make-Up Artist Design Show.